This article discusses how the convergence of mp3 players with podcasting has overridden the need for people to listen to the radio. As the I-Pod has now become an international success and people can download specific podcasts of their favourite shows and stations, there is decline in people’s need for the radio.
This article is highlighting the idea that the audience are now producers and have much more control over what they can listen to. The accessibility and the promptness of converging podcasting and mp3 players mean that there is less need for radio stations. The upgrade culture and the convergence of technology means that much more control is placed in the users hands. This control consequently means that the consumers are able to have much more power in the decisions that they make.
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i understand and agree with the fact that we as are now producers and have more control over what we listen to, however i still rely upon such mediums as the radio.
ReplyDeleteTime after time, i have bought myself an ipod and yes i have used it in my car, but it has always broken. Therefore i now rely upon the radio to still entertain me in the car. Since CD's are now becoming less popular, cars are now starting to make models that ipods can be played easily in the car. i.e they are starting to take over the once modern car cd player. although where does this leave me? yes, i believe that the upgrade culture is fantastic, and is producing amazing things. but where does it leave the consumer who cannot afford such expensive technologies? that is where i believe the radio comes into place. therefore for me, the radio still plays a part as a great medium for me.
yeah this is the idea about digital divide, if you can't afford the products then you are marginalized. the upgrade culture encourages you to buy the latest piece of technology because of fashion and most people want to keep up with that so will spend hundreds of pounds on the latest item
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